CITYRUSH

Client

Cityrush delivers balanced, chef-prepared meal plans directly to homes and workplaces across major Lithuanian cities, including Vilnius, Kaunas, Klaipėda, and Šiauliai. Their offering covers fitness plans, daily balanced diets, and custom calorie-based meal programmes.

Challenge

The client's existing web system was built on legacy architecture that restricted functionality and business growth. They required a complete overhaul: transitioning the presentation platform to a modern framework, integrating with an external operational system, and resolving legacy technical SEO issues across core delivery locations.

Solution

We re-engineered the platform from the ground up to ensure scalability, ease of maintenance, and solid technical performance:

- System Re-architecture: Rebuilt the legacy platform on the Laravel framework, establishing a maintainable, clean code structure.

- External System Integration: Connected the platform to the client's external operations system for seamless and automated data exchange.

- Technical SEO Optimisation: Overhauled semantic markup, metadata templates, site architecture, and regional target indexing covering specific target delivery cities.

- User Experience & Presentation: Structured the frontend layout to allow quick access to weekly menus, calorie calculator tools, and meal plan configurations across all device viewports.

Outcome

Cityrush now operates on a secure, fast, and structured web platform powered by Laravel. The external API integration eliminated manual administrative overhead, while the technical SEO implementation established a clean foundation for sustained search visibility across regional markets.