PURÒ

Client

Purò™ (Purò Revoliucija) introduces a patented professional hair restoration technology developed for hair salons and their clients. The device utilises a 100% natural, water-based process designed to restore hair condition following chemical and colouring procedures in just 10 minutes.

Challenge

Launching a new product and salon service required a bespoke digital presence with an original visual identity. The project needed to address two distinct target audiences simultaneously:

- Clearly articulate the technical and practical advantages for salon professionals (B2B).

- Build confidence among end clients (B2C) and guide them to partnered salons offering the service.

Off-the-shelf templates were not suitable. The brand demanded a tailored design reflecting innovation, natural purity, and high-end salon standards.

Solution

EKLOMA designed and delivered a bespoke product showcase website structured for clear communication and conversion:

- Designed an original UI/UX tailored to the aesthetic expectations of the professional beauty sector.

- Structured key product metrics and benefits, including procedure steps and treatment benefits, into easily digestible sections.

- Integrated real feedback from hair stylists to validate product claims and build credibility.

- Created an intuitive salon locator section to connect end customers directly with service providers.

- Ensured fast page loading performance, semantic structure, and full responsiveness across all screen resolutions.

Outcome

The client gained a modern, dependable digital platform ready for product commercialisation. The website effectively balances technical appeal for salon professionals with consumer-facing benefits, laying a strong foundation for the brand roll-out.